Posts

5 steps to make sure your company is diverse and inclusive

Diversity and inclusivity are major buzz words these days, but for good reason. Culturally, it means embracing differences and understanding that life experience is shared, but varied. Professionally, a diverse employee base can help your organization…

How employer branding will help you hire the best and the brightest

Most companies today are keenly aware of the strategic importance of having a well-developed, clearly defined, and easily identifiable company brand and industry-differentiating brand strategy (if they’re not, they likely won’t be around…

3 key employee retention strategies to keep turnover low

As an HR professional, you are keenly aware of the importance of employee retention—both for achieving target department milestones, as well as for the long-term success of your company. Beyond the sunk costs and organizational chaos that…

Why social recruiting is the next big thing for recruiters

When you think about what’s changed the job search more than anything else over the past 10 years or so, it’s probably the exponentially growing influence of social media. Job seekers have learned to be more cautious about what they post…

4 ways to strategically develop your employer branding

It’s probably not news to you that hiring has gotten more complicated in recent years. Longer time-to-hire, higher costs, more variables in the pipeline, reaching the best candidates: all have made the recruitment and talent acquisition process…

6 recruitment marketing tactics to attract top talent

Recruitment marketing is a broad-based strategy that combines employer branding and time-tested marketing strategies with social media and technology to attract top talent to organizations. Often this type of marketing falls under the umbrella…

Optimize your job listings for Google searches

By now, you’re probably pretty familiar with terms like “search engine optimization” (SEO), and have been working toward getting the most keyword bang for your buck in your organization’s job posts. As a rule, Google has made us all…

The top 5 benefits of recruitment marketing

After a decade of economic uncertainty and high unemployment, job seekers are finding themselves in a favorable job market. As such, recruiting top talent is going to be much harder than it was in 2008. Recruitment and talent acquisition will…

Trends changing how companies hire in 2018 and beyond

The HR world has certainly changed over the past decade—after all, when was the last time you saw a resume or cover letter on thick, expensive paper that came via snail mail? (Or if it was recently, it was probably a rare sighting.) Like every…